Madonna premiered the first music video from her new album,
Rebel Heart, on Snapchat, the picture messaging app that was recently valued at
$10 billion. The video accompanies "Living for Love," the album's
first single, and will be viewable on the app's "Snap Channel."
The Inside Story of How Madonna Turned Her 'Rebel Heart'
Leak Into a Global Hit
It's been a rocky album campaign for the pop star, 56, who
has endured two devastating album leaks, the second of which happened on Monday
and included the 25-track deluxe version. Rebel Heart will go on sale Tuesday,
March 10th, after Madonna performs at the Grammy Awards on Feb. 8th, and the
Brit Awards on Feb. 25th.
The video was directed by the French duo Julien Choquart and
Camille Hirigoyen, together known as J.A.C.K., was edited by longtime Madonna
collaborator Danny B. Tull, and styled by B. Akerlund -- who also works wth
Beyonce, Britney Spears and Lady Gaga. It was choreographed by Megan Lawson.
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